Drove digital transformation of the secure power 3 phase uninterruptible power supply (UPS) web presence by deploying site enhancements including product accessories, filters and offer re-positioning on SE.com

Added more than 500 product cross-sell relationships to SE.com across 7 key 3 phase UPS product ranges

Expanded the presence of product accessories into 6 new SE.com product ranges

Proposed and managed the creation of a new product accessory tab on SE.com, making it easier for customers to locate UPS batteries on the site

Oversaw more than 5 major 3 phase UPS global product launches across multiple digital touch points including SE.com, APC.com, stand-alone campaign pages and Partner channels

Served as project manager for all web-release activities pertaining to 3 phase offer launches. Worked with key stakeholders (i.e. Global Marketing, Offer Management, Branding and IT development) to scope and deploy web presence for 3-5 offer launches annually

Designed and launched a dynamic lithium ion web page, supporting deployment across more than 60 countries

Created storyboard for a major offer product video; video received more than 800 views in first week of launch

Identified and introduced additional SEO keywords, back links and dynamic content to improve SE.com 3 phase UPS search ranking in Google

Worked directly with product offer managers to define and create a persona-based messaging framework to guide the creation of brochures, videos and digital product models

Drove end-to-end web content management initiatives for Education.EMC.com, a global site receiving 4 million+ visits per year

Planned and led the weekly meeting for the Education Marketing team, ensuring that all Quarterly goals and campaigns were on track and in-line with quarterly strategic and business objectives

Worked cross-functionally with the Curriculum, Web Development, IT and Artistic Design teams to launch revenue-driving sales and lead-generation campaigns

Oversaw the execution of all online content updates for the Proven Professional Program, boasting a membership of 60,000+ IT professionals and producing upwards of 100,000 individual industry certifications since its inception

Spearheaded all Marketing efforts for the On-Demand Learning Center, a personalized learning environment for Dell EMC’s enterprise customers

Served as curator of the Education Customer Sales Marketing Newsletter, a key marketing piece that would keep the entire salesforce apprised and up-to-date on new education training initiatives, while also providing dynamic marketing collateral needed to increase sales revenue

Proposed and performed key improvements including the consolidation of all examination and training pages on Education.EMC.com, streamlining the site maintenance process, while drastically improving the customer experience

Increased customer satisfaction levels through the creation and customization of personalized homepages for more than 250 customers subscribing to the EMC Learning Environment, a program designed to support the specific needs of each individual enterprise customer and its end users

Created a visual site map of all 450+ URLs falling under Education.emc.com homepage, a pivotal step in the formation of a new hierarchy for a major site redesign

Created wireframes and worked to generate and maintain content for more than a dozen Education Services web campaign pages

Recorded, produced, narrated and edited a video demo for the EMC Learning Environment for use at EMC World, an event with more than 10,000 attendees representing 100 countries from the EMC World Community

Played a key role in a cross-functional team, responsible for driving 50+ web design/content updates on a monthly-basis

Created approximately 200 promotional video samples, boosting sales ofEMC Video Instructor-Led Training Stream-based courses & enhancing the online customer experience

Performed web analysis using both Webtrends and Google Analytics to track web site visits and page clicks

Drove quality assurance during the controlled releases of updated course curricula and online offerings

Coordinated and administered the execution of projects at every level for StaplesAdvantage.com, the world’s second-largest website, in order volume

Generated approximately $250,000 annually by spearheading a Lean Six Sigma green belt project for the Retail Account Management Team

Established timelines and assigned deliverables to key stakeholders for each department involved with a project

Presented project plans, schedules and results to senior-level leadership

Managed four Product Content Specialists

Increased sales by more than 3% for over 700 items by serving as project manager for the launch of the EcoEasy banner

Reduced return rates by more than 400 basis points YOY for a major product category by conducting industry research and executing a content improvement plan for items within that category

Drove product page click-through rates by executing the launch of more than two thousand dynamic product tours on Stapleslink.com

Nominated by the Vice President of Contract Merchandising for Staples’ Lean Six Sigma Green Belt Program

Identified key customer trends and behaviors in order to increase satisfaction and drive sales by utilizing applications such as Coremetrics and Omniture